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What behind Gait new motto more than a game. tag ties back to our respect for Pink Adidas Sweatshirt Mens
The direction is HIGH PERFORMANCE. Lighter, stronger, more protective, better ventilated the bottom line is that we will be producing products that LEGITIMATELY help players play better lacrosse. We have great resources at Gait, our testing facility and technology center is best in class. A little known fact is that we share all of the Rawlings resources (ie. legendary baseball super brand) as part of the Jarden Team Sports family. There are Mens Adidas Long Sleeve Top
Our team of expert player advisors combined with our world class engineering resources is really the key. My experience in lacrosse products began as a player and coach learning the details that I have seen first hand increase performance for a range of players. and now I have been working with Gait for 2 years as a sales rep/product advisor and have found a real calling in product development.
What can the lacrosse world expect to see from Gait in the next couple months?
Teams like UVA and Team Canada are great resources for us we go through serious R with our teams and players like Matt Lovejoy to make sure we are getting it right. Eric Martin, Matt Poskay, Colin Doyle some great names in this game.
Yes, Recon Pro gloves, Recon XL and Matter heads with Scandal handles will be everywhere you see Gait. Eric Martin and Matt Lovejoy will be using our new sand grip EM5 long poles.
What product are you most excited to release to the public?
medals, and the Boston Blazers.
I have been enjoying the game for most of my life. My dad, Ron Fraser is a World Teamer and Hall of Famer and as a result I lived the game. I grew up on Long Island with a stick in my hand, played at Springfield College, then club and pro box for the last 20 years or so Was USCLA Club Player of the Year in 1997, World Team alternate in 2002, Indoor World Team Captain 2003. Been coaching since college, kids though the best players in lacrosse, field and box lacrosse, highlighted by a NCAA Championship at Springfield in 1994, Indoor World Team in 2003 and 2007 Bronze Adidas Yellow Sweatshirt
the game the history of the sport, the importance of being committed to giving 110% for your team. There a hard core lacrosse player that bleeds the game. working for the name on the front of your jersey before the one on the back, is what it really about. That what wins games. The serious player that "studies" their equipment, the perfect pocket and the details that make your shot faster, harder and more accurate. This is really what the "new" Gait is all about. No gimmicks or flash, just hard core performance.
What is Gait new product direction?
What are you doing to market Gait new launch?
ILGear spoke with Gait head of product development, Randy Fraser, about the "new" Gait direction and the launch of their campaign, "It more than a game."
This year we are introducing the Scandal handle, similar to our Ice but lighter with an Anodized grip that has a great smooth feel. The Recon XL and Matter heads, and the Recon Pro glove and shoulder pad. The heads are ultra light weight in tight, strong shapes they both tested incredibly well in our labs and have received great feedback from the field. The Recon Pro glove and shoulder pads offer solid protection and good flexibility UVA and Team Adidas Sweater Crop Top Canada loved them.
I am excited about all the products I described earlier. They have been great additions to our line. I am also very excited about the Recon XLU head and new, yet to be named, Women head both will be coming with a new type of proprietary pocket that will offer measurable performance advantages look for a limited release this coming summer.
Should we expect to see them wearing new product this season?
What type of expertise and experience do you have that will help drive the new direction of Gait lacrosse?
What your background in lacrosse?
no short cuts in creating great new products it a process of identifying the performance enhancing details in a new design, premium new materials testing refining testing refining until you get it right. We are committed to the process and are looking forward to sharing the results.
We are really going to drive this home by putting the new equipment in players hands. The proof is in the performance, and instead of just putting out "marketing" messages talking about the features and benefits, we would rather have players put it to the test.
Gait Launches 'It's More Than a Game'
What teams and players are Gait sponsored?
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